Rug Santa
February 10th, 2010
Ideas for Persian Rug Store.?
I currently operate a rug store that sells almost all persian rugs in Santa Rosa California (in the San Fransisco bay area). Operation is rather stable but I have two issues.
1. I sell high quality rugs and hence the prices are more expensive reflecting the quality. However, many customers can find designs similar to mine on the internet at 1/3 to 1/4 of the price. (internet is 600, mine are 3000). If you put the rugs side by side you can DEFINATELY tell the drastic difference in quality. How should I cope with this?
2. I am hoping to think of an idea used to promote the sale of these rugs. Any sort of promotion would be great just to get people to start buying.
I have money to spend on ideas.
Thanks,
All help is appreciated.
Best Answer will be chosen promptly.
1. Regarding the issue about cheaper rugs online: If they really are worse in quality, maybe you should consider putting it on display and comparing it to one of your rugs. That’s probably the only thing I can think of right now.
2. If you can’t beat ‘em, join ‘em. Start an online rug business on the side. It doesn’t cost a penny more, and you have a better opportunity to give valuable details on your products.
G & S Carpet – Santa Maria, CA
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