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Pocket Watch

July 23rd, 2010



Pocket Watch

Bulova Watch: An American Pioneer In Quality And Reliability

In 1985, a young immigrant from Bohemia, Joseph Bulova, opened a small jewelry store on Maiden Lane in New York City. In this simple store he made timepieces: clocks, pocket watches, pins. With his old world craftsmanship and some ingenuity, he created watches that soon became the rage of the city. Known not only for their beautiful workmanship, but also their style, mens Bulova watches were excellent examples of European time keeping mechanisms.

Over the course of the next 130 years, the Bulova Brand developed into one of the world’s leading developers of timekeeping instruments. These included delicate boudoir clocks and simple pocket watches to diamond encrusted watch pins for women. In 1919, when the US entered World War I, the watch company began making simple yet sturdy wristwatches for our soldiers. Until this time, wristwatches were for the elite.

In 1920, the company built an observatory atop a skyscraper in the middle of New York City. This is the first observatory to be built on top of a skyscraper. It is managed by a mathematician, whose readings are instantaneously recorded electronically on a chronograph, guiding the watchmakers in the Setting and Timing unit. This was an important feat as it demonstrated Bulova’s dedication to accuracy and exacting measurements for their timekeeping pieces.

By the end of the First World War, Joseph Bulova and his Bulova Watch Company have produced thousands of watches worn by our soldiers on the battlefields of Europe. He presented a special commemorative watch to Charles Lindbergh when he completed his solo transatlantic flight in 1926. And as the twenties roared, the company presented the first National Radio Advertisement in 1926 at a Dodgers vs. Phillies baseball game.

Other firsts include the introduction of the first clock radio in 1928. In 1929 they re-engineered how automobile clocks were made and installed. In 1924, Bulova was the first watch company to introduce a line of women’s watches, including diamond-encrusted styles. By now, more Americans were wearing Bulova watches than any other watch brand.

In 1926, Arde Bulova, the son of the founder and now President of the company, offered a prize to the first pilot to fly a transatlantic flight solo. In 1927 Charles Lindbergh was presented with a special commemorative watch. Five thousand copies of the mens wristwatches named the “Lone Eagle” were sold in three days after Lindbergh’s’ famous flight.

Never forgetting their humble beginnings, the Bulova Watch Company was eager to work closely with our Defense Department to provide our soldiers and sailors military watches. During World War II they provided strong and accurate watches to our military, as well as mechanical devices for torpedoes and other armaments that required precision timing. Being a true patriot, the company would only charge the actual cost of production, making no profit on the war products.

At the end of the war, the company opened the Joseph Bulova School of Watch Making in New York. Here disabled veterans would learn the skills of watch making. The building was specially designed to accommodate wheelchairs and those with disabilities, including automatic doors and extra wide aisles. After graduating from the school, employment was assured with over 1,500 positions pledged by American jewelers.

When the war was nearing its end, the company founded the Joseph Bulova Watchmaking School for disabled veterans. Equipped with state of the art features for disabled accessibility, the school taught many of our veterans a trade that would provide them with employment for the rest of their lives. As if this was not enough, the school assured employment with over 1,500 positions promised by American jewelers.

The story of vintage Bulova watches is the story of America. From the imagination and hands of a poor immigrant from Bohemia, came beauty and craftsmanship, endurance, and practicality. Joseph Bulova changed the way Americans kept time.

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