Iron Wood
New Marketing Book by Andrew Wood
While googling for books on marketing I found this marketing book by Andrew Wood called Cunningly Clever Marketing. Right there on the front of Cunningly Clever Marketing’s home page was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself “Why not give it a try” and ordered my copy from the site.
Shipping
The book made it to my home very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this company is off to a good start. Usually when I order a book directly from its own website it is shipped via USPS and the book comes in destroyed.
Design
I immediately noticed the front cover. It is a book with a large fox in snow on the front of it. Clever marketing book cover or stupid designer? I’m going to go with clever marketing cover since the book is called Cunningly Clever Marketing.
The book is exceedingly heavy, all 416 pages of it. You could probably use this book as a bullet proof vest because of how thick and glossy the pages are within it. If you have locked your keys in your car and happened to be carrying Cunningly Clever Marketing, don’t call a locksmith to come unlock the car. Take that book out and smash through the window. If this marketing book was worth its weight in gold you would be the next Bill Gates!
All kidding aside, you can’t judge a book by its cover (or its weight) and I decided to open the book up and get reading.
Contents
You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood shows off his marketing knowledge within Cunningly Clever Marketing, with every idea contained within the book being easy to apply to almost any business. The book contains tons of marketing information compiled into easy to read short chapters. Have a question about running a direct mail campaign? Read Chapter 63 which is all about direct mail. Do you have to come up with a good unique selling proposition (USP) for your new business? Read chapter 10 and become an expert on unique selling propositions.
Cunningly Clever Marketing kicks the standard for all marketing books up a level. There is simply not another marketing book that I have read that contains as much information into an easy to read book. From general marketing information to advanced marketing tactics to things that still blow my mind. This book as all the marketing information you need.
Final Opinion
Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said above, this book has become my marketing hand book, and I’m sure that after you read it, it will become yours as well. I would go as far as saying Cunningly Clever Marketing is one of the best marketing books written in a long time
To get your copy of Cunningly Clever Marketing go to www.CunninglyCleverMarketing.com .
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